![]() Insert sponsor messages / commercials in your live feed.Speaker joins in for a live discussion after their pre-recorded talk airs.Interacts with audience chat live on camera. Live host introduces pre-recorded talks / videos.What could that look like? Some use cases: Hybrid Streaming ModelĬhances are your live event is going to be a mix of live video and pre-recorded content such as presentations. For that, you’ll need to use broadcasting software, which we cover in the next section. The flip side is you have very little control over how your live event looks to your viewers and you’re limited in what you can do visually besides looking at a camera feed and perhaps a user’s desktop via screen sharing. Just about any device that has a camera can be turned into a streaming camera. All the major streaming platforms (YouTube, Facebook, Zoom, etc) have native apps that will let you stream from just about any device, and connect with others on their device. On a basic level, just about any device that has a camera can be turned into a streaming camera. ![]() ![]() Since you’re reading a guide about live streaming, you’re probably more interested in streaming live video rather than pre-recorded videos. Similar to Loom, CloudApp is a simple click to record service but recently I’ve found it to have a much more robust desktop app that makes it much easier to trim video and locally save your file. ![]() They also make it simple to trim videos.Įach presentation can live as its own video upload, or it can be part of a longer broadcast (in which the speaker can participate live), which I’ll explain below in the hybrid format. Putting a face to the presenter adds a bit of a human element to the presentation rather than just having static slides.Īs an organizer, Loom makes it super simple to download the presentation as a movie or you can embed the presentation with their own player. The great thing about Loom is it has a picture-in-picture effect, so it will record your webcam feed and place it in a small bubble on top of your presentation. Google Slides does not have a built-in recording feature, but you can use Loom, a free Chrome plug-in, to record a Google Slide presentation or anything else you’d want to present on the internet. Just about every major presentation software has the ability to record a slideshow with audio narration into a video. You’re also less dependent on making sure all your presenters have fast internet. If you’re relying on multiple presenters (with a variety of technical abilities), pre-recording lessens the chance of having technical issues happen while running live. Pre-recording can range from simply recording a slideshow presentation with narration (think webinar) to delivering an edited video of the presentation with music, effects, and additional footage (think online explainer videos). These are important questions to keep in mind when figuring out your event. Does having a live interaction between attendees and speakers add value? If your event is more about providing education and information, would providing pre-recorded videos be a better option? Live streaming might also not be the best option for your event. And on the flip side, there are things you can do online better than you can do in real life. It’s also important to keep in mind that not everything that works in person will work well online. Not everything that works in person will work well online ![]() Identifying the format and goals is important because it will guide your decision making in what kind of tools and platform will work best for your virtual event. Is it about facilitating discussion and networking in small groups? Is it moderated panels and giving attendees the ability to ask questions of people they might not normally have access to? Is it delivering information and teaching via speakers giving slideshow presentations? Now let’s get streaming! Planning: Figuring Out the Flow and Structure of Your Virtual Eventīefore we get into the technical details, it’s important to take a step back and identify what your event goals and format should look like. I’ll address new streaming tools, questions, and case studies in upcoming episodes, so subscribe here to stay updated. I also have a weekly live show on YouTube on video marketing. If you have any specific questions about an event you’re hosting, leave it in the comments or schedule a free 30 minute chat with me and I’ll be glad to offer any guidance. This is an evolving document that will be updated, especially with COVID-19 resources at the end. I took that live stream and developed this guide, which breaks down each portion of the live stream, from streaming from any device to creating professional looking broadcasts to streaming and protecting your virtual event. ![]()
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